Dell auf der Suche nach Stil

Dell ist weiterhin auf der Suche nach einem Weg aus der Margenhölle: "Dell Inc. is trying to spice up its image—and turn around lagging sales growth—by shaking Apple Computer Inc.'s hold on hipness, but it may be tough to match its smaller rival's flair. A recent Dell ad in Variety, Hollywood's trade magazine, had the word "Style" surrounded by jewels splashed across a glossy picture of a Dell portable music player." Reuters.