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15. August 06
Artikel über Justin Long
LA Times über Justin Long (wer den nur kurzzeitig vorhandenen Jay Leno-Ausschnitt gesehen hat, dem werden die Longs Antworten vertraut vorkommen): «"I had a guy come up to me, in my face, saying, 'You think you're so cool? You're not cool' and I'm saying to him, 'Dude, it's a commercial.' " There have been seven spots so far with Long playing the slacker-hip Mac guy to John Hodgman's nerdy PC guy and there are almost 20 more in the can, guaranteeing that what is currently the hottest campaign on TV can last as long as the heat does. "It's not even a good story," he says of how he came to embody a computer-obsessed demographic. "I got a call from my agent about it and at first I was very wary. I was in this false arrogance, deluding myself that I was beyond that — 'I'm doing movies.' " He laughs sheepishly. "Seriously. I thought that. But I grew up in a house where my mom was a commercial actress; she made a living making commercials, so I recognize the value of them." He learned that Phil Morrison was going to direct the spots, and that swayed him. "I loved 'Junebug,' " he says of the indie director's film. "It was one of my favorite films, my favorite type of film. And he wanted it to be very uncommercial so I said, 'Yeah.'»
Leo um 00:33 | Permalink
Kommentare
Ob das nun so toll ist, als überheblicher Apple-Schnösel gegen das strauchelnde Windows in die Werbegeschichte einzugehen? Klar, besser als nur zweidimenensionale iPod-Silhouette zu sein. Aber was ist eigentlich aus der Hammerwerferin von 1984 geworden?
Kommentiert von: Dirk | 15.08.2006 01:25:57