Apple als R&D-Vorzeigekind

Ein Beratungsunternehmen untersuchte den durch Forschungs- und Entwicklungsausgaben erreichten Mehrwert von 1000 globalen Unternehmen: «"The poster child is Apple," says Jaruzelski. "Its core of success has been to create simplicity on the other side of complexity. Apple is clearly world class as far as understanding users." Senior management involvement, most famously in the case of Apple CEO Steve Jobs, in the conception and definition of new ideas is critical, says Jaruzelski. Jaruzelski also noted that Apple seems to understand the limits of its R&D resources and realizes that it can only make a few big innovation bets. Other high-leverage innovators—he mentioned Samsung and Sony—can afford to make many bets on innovative new products and services.» BusinessInnovation.